Australian fellow launches a beard campaign.

Australian Ben Knights is asking bearded men to hold his beer. Or more accurately, his beer cozy, which is emblazoned the logo and lyric of his favorite band, The Beards.

“My sister told me to listen to this band, and I did, and it has just been great,” says Knights.

If you were wondering, The Beards only sing about beards, and what its like to have one and why every many should let his facial hair grow. Knights gives some sample lyrics such as what is emblazoned on his beer cozy “You should have sex with a bearded man,” or something a little more clever is “If your father doesn’t have a beard you have two mothers.”

To bring the Adelaide band to Japan, Knights is taking photos of bearded men holding this beer cozy. If enough people do it, many the bandwill be persuaded to come.  And hey, we’re always willing to help a person out, or at least hold their beer for a while.